01 / DEMAND
Open up the opportunity.
Explore Google Ad Exchange demand through an eligible MCM relationship, with a setup tailored to your inventory.
Your website
MCMAd Exchange
Zobaro for publishers
Your content.
More possibility.
A smarter ad business starts with your audience.
Explore Google Ad Exchange with a partner who puts you first.
Your website stays yours Clear commercial terms
Your content.
A considered ad stack.
THE ZOBARO APPROACH
Good publishing deserves
a better ad strategy.
You focus on what brings readers back. We help you think through what comes next for monetization.
02 / CLARITY
See what matters.
Agree on reporting that helps you assess performance. Review revenue, impressions, and your audience in context.
Net revenue
Impressions & page RPM
Geography & devices
03 / BALANCE
Keep readers in the picture.
Consider ad placement, viewability, and page experience together. A sustainable ad strategy starts with a usable website.
A PARTNERSHIP, ON YOUR TERMS
You bring the audience.
Let’s make it count.
Your website is your business. Before anything changes, understand the proposed setup, what it costs, and how you’ll measure the result.
Start with a website reviewYour ownership stays with you.
Access through authorized invitations.
Access through authorized invitations.
Clarity before commitment.
What your proposal should cover
- Revenue share
- Agreed in writing
- Payment schedule
- Confirmed before setup
- Reporting access
- Defined for your MCM setup
- Implementation
- Approved with you
- Exit terms
- Documented upfront
Built around your website, traffic, and goals.
FROM HELLO TO WHAT’S NEXT
A clear path.
At every step.
A thoughtful transition starts with the right questions. Here’s how the partnership takes shape.
01
Share your website
Tell us about your content, audience, traffic sources, and existing ad setup.
02
Review your proposal
Discuss fit, commercial terms, reporting, and the recommended MCM relationship.
03
Authorize the setup
Complete the appropriate Google invitations and reviews, then coordinate implementation.
04
Measure. Learn. Refine.
Review performance against an agreed baseline and identify the next improvements.
Google account and site approvals are required. Review timelines vary.
MADE FOR PUBLISHERS WITH PURPOSE
Real content.
Real audiences.
Room to grow.
From independent editorial brands to established content businesses, the best starting point is a website people choose to visit.
- Original, useful content
- Consistent, genuine visitor traffic
- Clear website ownership
- Google accounts in good standing
A FEW GOOD QUESTIONS
Let’s clear
things up.
Understand the partnership
before you take the next step.
YOUR NEXT CHAPTER
You’ve built
something good.
Let’s build on it.
Tell us about your website. Start a conversation about what a more considered monetization strategy could look like.
- A review of your website and audience
- A discussion of suitable options
- Terms to consider before you commit
Independent publishers.
Global possibilities.
Global possibilities.